Top Tips to Consider before Buying Domain Names
Whether you have a great idea for an online business or have an offline business that you want to establish online, the use of a good domain name is key. It will be able to separate you from your competition and give your potential clients an overlook of your business. To avoid making mistakes when you are looking for where buy domain name, use these tips:
Research, research, research!
Researching on the A to Z’s of where buy domain name is highly important because it will give you the knowledge that you need. You can check out familiar sites or find out about your competition and the domain names that they are using. There are many search tools that will lead you in the right direction.
Buy domains that are memorable and easy to type
No one has the time to cram a difficult domain name. Even if you are optimizing the site for SEO, the domain name still needs to be simple. Odd words, symbols and other characters should be avoided at all costs. Words that have more than one spelling are most likely to be confused when your customers are typing the name into their browser.
Avoid domain names with slang terms
It is important to pick a name that will remain meaningful even ten years down the line. This will help even non-English speakers to remember it. After all, you are aiming for worldwide clients!
Even if you are merely starting a business, do not limit yourself to a local domain name. This will equally limit you your potential. When you think big, you will be able to expand your opportunity as your business grows. You will not have to go through the hassle of wondering where buy domain name and the expense of changing your domain from time to time.
Pursue your ideal name even if it is taken
No, do not break any rules or take part in trademark infringement. But if you came up with an ideal name is already taken, you can be able to pursue it and find out if the current owner may want to sell it. When finding where buy domain name; initiate contact and who knows? You may just be able to acquire the name this way in the end. However, if your pursue fails, there are many other alternative options that are still open to you. You may be pleasantly surprised about the domain names that are available for you.
Match your business name
Getting a domain name that does not match your business name may lead your clients down the wrong path. As such, you should first find a domain name for your company before naming it. This will enable you to avoid any confusions that may occur. You have a better chance of acquiring leads if the two names match.
Go for strong keywords
All businesses want to make the number one in search engines. This should be taken into consideration where buy domain name. If you choose to use terms that no one looks up, your SEO rating will certainly be low. Only opt for valuable keywords that will propel your business name on search engines.
Check foreign meanings of your domain name
Your brand name should always convey a positive and successful image of your business. However, once you find out where buy domain name; ensure that it is not associated with any negative word. Before settling in a particular name, it should mean what it is intended even in a foreign language, to avoid changing the opinion of your worldwide customers.
Use catchy domains for promotions
When looking for places where buy domain name, remember that you can use more than one. A promotional domain name will get your products and services ‘out there’ in a fun and memorable way. They should also be able to stick on people’s mind. Ensure that the name is not boring because it can hurt a promotion. Before purchasing the domain, get unbiased opinion to ensure that you are making the right decision.
Establish an online presence
For your domain name to really work, you should have a strong online presence first. .After all, the internet has created massive success even for offline businesses. When your website is on a quality domain, you can showcase your business to the world in a strong and positive way. Do not ignore the internet in today’s business realm.
Have a renewal plan
Do not commit to a domain name if you do not have any plans to renew it. Always see your business through. Also, if you snooze, you lose. If you take too long before renewing then someone else may be able to acquire it. As you are registering the domain name, remember to turn auto renewal on. This way, the name will stay intact even if you forget to renew.
What to Avoid
Do not register yourself as the domain name owner
You may fail to check the name under which your domain name was registered. A domain is not a piece of property that you own, therefore, it should be registered appropriately under the name of the business owner- not yours. This is a common mistake that has been made by many business owners.
Do not waste money on random extensions
.com should always be your extension of choice. Granted, there are dozens of new extensions but they will not do your business any justice. The only time you should consider other extensions is when your competitors are interested. If they want to purchase the.net version of your domain name then you should be able to acquire it.
Do not buy a domain name blindly
Before getting too excited about a domain name, you may want to run a background check on it. It just may not be as good as it looks. Many domains infringe on registers trademarks of other companies. If you become part of this situation, you will be exposed to hefty legal fees and you will need to start the cumbersome process of switching the domain- something that you really do not want to do.